How does your business’s web presence respond to SEARCH queries in Google and major search engines when searchers enter in your main keyword? Most business owners pain exists in the fact that they are too busy running the day to day operations of their business to even begin to understand how to design and implement an effective marketing penetration strategy for SEARCH.
Every thing that is posted on the web about you or your business, we will call a mention, will directly relate to how you are positioned for search. The influence engine report reveals your rank based on how many times your business name is mentioned, be it from a listing in local directories, business directories or through review sites you manage, social media sites you engage in for your business and so on.
Interestingly enough directories and review sites are consuming the first pages rotation of local search engines. Many factors go into play when it comes to knowing how to position your business for search especially if you are in a competitive market.
Ask yourself:
Is your business listed in directories?
How much content have you posted on the web?
What types of content do you produce?
Are you active in social media platforms?
Are people posting good things or bad things about your business in review sites?
The fact still remains that those who post the most relevant content relating to the keywords you want to rank for, will rank higher in your category for local SEARCH, with in the directories, that are rotating on the front pages of all the major search engines. That is if you are in the directories and review sites.
You may be asking these questions:
How do you design a winning marketing penetration strategy to achieve high ranking in local search?
How long will it take to be included in the top rotating spots of local SEARCH?
How much will it cost?
Can you realize a return for your investment?
The answer is different for each business based on a long list of components related to your market segment and competition.
In brief, for example this is what I discussed recently with a local Pizza shop. They had just opened 9 months prior and were not showing up in search unless they were paying high prices for adwords advertising. Most of their clientele had responded to a very expensive mailer, however they lost money with that campaign. They had a 4 page website with a menu, they had a poorly optimized Google Place Page, were on some review sites, were in no directories, did not mobile friendly site, had a face book fan page that was moderately interactive with 50 followers. They had 20 competitors in a 10-mile radius. All the other pizza shops had been there longer. What we had to do was analyze all of their competitors, study what they are doing to see what this shop had to develop that would enable them to rise above their competitors in search.
This type of market research requires intense, time-consuming, skilled effort. Many business owners have no idea what to look for or how to research it or the time to accomplish this monumental task. Our free reports provided a blueprint that exposed vulnerabilities with some suggestions for improvement.
However this report is just the beginning, how you manage and produce your content denotes how well you improve your ranking for search visibility, depending on the competition this can take months of dedicated and costly activity.
Businesses who are in competitive markets, who experience success, have 3-4 trained assistants to help them effectively implement a marketing penetration strategy that will position their site for the potential to return a profit. These assistants must be intuitive enough to understand how to join in the online conversation that goes on in the business owner’s mind as well as the minds of those customers who purchase from them.
Developing and maintaining a profit generating marketing penetration strategy is a task that requires at least a professional marketing or advertising consultant and professional assistants to remove your vulnerabilities. Get your free report today, the longer you wait the longer it will take to position your business effectively for Local search.
